How To Captivate Your Readers With Emotional Storytelling.
Emotional Storytelling can be so powerful to your readers. People like to be entertained and what better way that telling a story to keep your reader captivated. People get sick and tired of advertising that is all about sell, sell, sell. Using emotional storytelling grabs their attention to read all the way through.
A heartfelt story evokes emotions and odds are your reader will remember your brand just from the storyline. Simple Stories that focus on animals, babies or struggling life experiences that end in success can be fascinating.
Stories are the FASTEST way to set aside your prospect's guard-dog (the unconscious mind) and tap into their heart where all sales are made (the unconscious mind).
In this article, I will share with you several tips and examples that captivate readers. Valuable stories can be:
- The truth about…
- Telling Secrets
- Rags to Riches
- Inspirational and Motivational
- 3 Party Real life experiences
Types of Storytelling
Storytelling can be shared in many ways; through video, blogs, social media posts. Amazing stories can be authentic, heard on the news or shared from a friend. As long as the story is congruent with what you have to offer to your reader. They should represent your BRAND in the end.
Here is an example of a BRAND story that generated a lot of emotion from people of all kinds. Take a look:
This amazing video has been watched by over 1.3 million viewers, and most likely you are one of them. My point here is, Budweiser Beer featured a puppy and Clydesdale horses to promote their product. No one cares about what ingredients are in the beer, why does it taste so good or why is it better in the aluminum bottle? People find entertainment with the actions of the horses, puppies and feel a warm emotion from this Brand.
This would be considered a character story tell and Budweiser touched the emotions of viewers to sell their product.
Character trumps content…
Story Lines refers to paying attention and listening for stories in our lives and inside communities that might be worth sharing.
There are many stories happening around us. All are worth something. But some are worth more to some audiences because of their relevancy or because they solve your audience’s problems.
Story lines are important because people can’t possibly share all stories that are happening around them. You want to share stories of success and inspiration. Awaken your readers emotions to warm their heart to call attention to your offer, your Brand!
Emotional storytelling is about creating a feel-good story and slotting your brand into that experience. All the same, all the successful brands know that to keep their customers loyal and their name secure, their primary concern is to appeal to their emotions – with emotional storytelling.
Could Emotional Storytelling the Future of Branding?
Human beings use association in their mindset. Show us a series of unrelated events, and we will still try to create a story out of them and connect them – even if the connection is entirely non-existent.
This is why putting a beautiful woman next to a car means people will buy more cars. Consciously they are not even aware that they have associated the two.
They may also deny it.
Nonetheless, the proximity of the two creates a connection. Buy this car and beautiful women will flock to you.
Brand storytelling does the same. It connects the brand to the positive emotions that people are feeling.
IT'S TRUE: FACTS TELL, STORIES SELL.
If you Want to Sell More stuff, you gotta get good at STORYTELLING! To do it effectively this course is for YOU!
Time to get serious! * Warning: Even if you think you are not good at telling stories, this FREE 2 hour video tutorial will teach you to tell a tale that sells your business, product, or service faster than ice-cold lemonade on a hot summer day! Take Action Today
Donna M Sands, SandsOnlineVentures@gmail.com