How and Why Hashtags will help my Online Business?
Have you ever wondered how and why hashtags are used in the online arena. To be honest, when I first heard all the buzz about hashtags I really did not understand how they worked or how and why hashtags could be so powerful.
Hashtags were first originally used in programming language before becoming widely popular to social media. They can consist of a word or multi-word phrases using the (#) pound sign in front of them. Using the # symbol preceded by a word or phrase can help people search for a specific topic or keyword.
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Using Hashtags have now been adopted to use across several social media platforms, such as Twitter, Facebook and Instagram, Google+, to more effectively categorize content and track targeted content. This helps users to find posts that interest them.
Watch this funny excerpt with Justin Timberlake and Jimmy Fallon over using hashtags, Hilarious!
How and Why to Use Hashtags in your posts?
Using hashtags in your posts on social media can attract people that are looking for something specific. Check out Hashtags.org to see what is trending and would provide more engagement to your post. Generally, you want to use hashtags that are relevant to your topic but this is not always the case.
For example, you may feel emotional about the topic and use a hashtag like #soexcited or #thrilling. Simply put, a hashtag is an easy way for people to categorize, find and join conversations on a particular topic.
- The How: Find the keywords that will attract readers on the topic and simply place the hash symbol (#) in front of the word or phrase. There is no need to use spaces between the words in a phrase. Often it is difficult to understand the hashtag when several words are all together, so you can capitalize the first word to solve this problem. For example: #ThrowBackThursday.
- The Why: The internet is literally packed with some many posts all throughout social media, it is difficult to find a particular topic you are interested in reading. When hashtags are placed in a post the user can enter into the search bar using a hashtag and the topic or keyword to find what they are looking for. This helps solve the problem of having to wade through thousands upon thousands of unrelated posts.
Learning how to use hashtags is fundamental to your success on social media engagement. You can create your own hashtag to target the audience you want. For example, if your post is related to babies rather than using #parents, hone in on the target using #newmom.
Be careful not use to many hashtags in your post. According to analysis posts with nine hashtags receive the most engagement. Additionally, don't create long hashtags with too many words. The idea is to make your tag searchable from any social media site.